After watching Al Gore's An Inconvenient Truth I felt forever changed. What an impactful movie. But while I ALWAYS turn off the lights and AC now, and even say "Thank you, Al Gore" when I do it, not all that much has changed.
Last night I pondered why it is so easy to put the dishes in the dishwasher but so hard to put them away in the cupboard. Well, putting the dishes in is a gradual habit, one meal at a time, while you put all the clean dishes away all at once. Still it takes about the same time. Maybe it is because it is so hard to see the benefit immediately and even in the future. The dishes are either hidden in the washer or the cupboard. I need to conceptually understand the benefit to change my habits, and now.
A new group taking consumer marketing techniques to the environmentalist movement seems to agree that this is the same problem with the environmentalism movement. Here is an outline of a smarter strategy that could begin to affect our habits. A very interesting read.
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